Headline

A $40M Company Running on a $20M Operating Model

Lede

Industry: Sports Equipment Manufacturing

• Size: $40M, scaling toward $80M
• Engagement: Execution Sprint

The Challenge

A $40M sports industry company was on its way to $80M — but still running on a $20M operating model. Work didn’t flow cleanly between departments. Design and estimating were bottlenecks. Projects bounced between people with no shared process for how work actually moved through the business. Margins were compressing. Throughput was capped. The team was burning out trying to scale on duct tape and heroics.

What We Did

• Diagnosed the root cause — interviewed every department to understand how work really flowed.
• Mapped current vs. ideal workflows — identified where work got stuck, where handoffs broke, where decisions bottlenecked.
• Redesigned cross-functional processes — built new workflows and handoffs so work could move through the business without constant escalation.
• Created practical playbooks — gave teams clear, repeatable processes so they knew exactly how work should run.
• Trained managers to own the new model — developed managers to sustain the new way of operating, not just execute someone else’s plan.

The Result

• Immediate margin improvement — eliminated friction that was burning money.
• Increased throughput — same team, more capacity.
• Clear path to $80M — the operating model can now support 2x revenue without breaking.
• The team isn’t burning out — work flows predictably instead of heroically.

Jane didn’t just give us recommendations — she helped us design how the business should run and stayed close until it worked. — CEO, $40M Equipment Company

If this maps to what you’re seeing in your business, the diagnostic surfaces the exact breaks in 90 minutes.